The recAP
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…
Lead verification for publishers: How to deliver higher-quality leads and protect revenue
TL;DR Why this guide is for lead publishers Most conversations about lead verification are written for buyers. That makes sense: Buyers are the ones paying for leads, managing conversion rates, and trying to protect their…
Bot protection and mitigation: How businesses can choose the right approach
TL;DR Why the difference matters As bot activity becomes more sophisticated, businesses need a clearer understanding of the terms used to describe their defenses. Two terms often used interchangeably are bot protection and bot mitigation.…
What is a robocall? A complete guide for businesses
TL;DR Overview Businesses rely heavily on communication technologies to reach their customers and clients. While legitimate calls and text messages play a crucial role in business operations, the rise of robocalls has become a significant…
Jennifer Linton on turning early insurance data into better customer outcomes
Jennifer Linton is an insurance technology leader, entrepreneur, and the CEO/Founder of Fenris. She leads the development of real-time data and analytics platforms that support millions of monthly insurance quoting workflows across auto, home, and…