Hosted Lead Generation is the practice where an Advertiser collects Internet Leads by allowing Affiliates to host the Advertiser's web form. The lead data collected is then transmitted to the Advertiser via some method of Internet Lead Delivery.
A common type of Hosted Lead Generation is co-registration, whereby consumers may opt-in for multiple offers while registering for one primary offer.
Another example of Hosted Lead Generation is purchasing leads from lead aggregators (websites that collect and distribute leads for a particular product or service to buyers based on specific criteria). A common example of a lead aggregator is a mortgage quote site. A consumer will submit information on a form requesting to be matched with up to four mortgage brokers for quotes. The site matches the lead with buyers based on the criteria of the lead.
Lead Vendors (Affiliates) prefer Hosted Lead Generation because it allows greater control over the lead generation process. It also allows the Affiliate to keep the consumer on their site, allowing them to potentially generate more advertising revenue.