CRM refers to Customer Relationship Management. CRM applications are used to manage ongoing communications with potential customers as well as existing customers. These tools are typically used by sales people to convert leads into customers. ActiveProspect does not have a CRM application. Our products are designed to interface with CRM applications, and are used by marketing people. Our flagship product, LeadConduit, sits in front of a CRM application and automatically delivers valid leads from lead sources to the CRM.